Ceridwin Eyre commissioned Stoep Collective to position her artistic practice, studio and atelier in a more unified way that protected the poet from the product, and clarified the way creative practice and the making of objects was being presented.

Rather than approaching the work through product description alone, Stoep developed a richer narrative field around the practice, tapping into Ceridwin’s conception of being an artist on “the periphery of Persephone”.

THE PROBLEM

Founder-led creative practices are often perceived through a purely commercial or artistic lens. This is when ordinary brand language tends to fail.

Ceridwin Eyre’s work already had a gorgeously tactile, poetic sensibility. The challenge was to create a more refined narrative structure where Klei Klei could sit alongside Ceridwin Eyre, the atelier, and Ceridwin herself, the artist. It needed to feel legible — and make sense — to collectors, buyers, collaborators, press and cultural audiences alike.

WHAT WE DID

Stoep Collective acted as an editorial guide for Ceridwin, shaping the narrative strategy across digital channels while ensuring her three-pronged approach remained both commercially attractive and artistically sensitive.

THE DIFFERENCE

The result is a clearer narrative, and a happier, more confident founder-artist!