WELCOME TO STOEP COLLECTIVE

We build worlds that make you believe in magic (again).

Whether you're a director, curator, founder or institution, Stoep Collective can help you craft industry-defining work with atmosphere and authority.

3+ DECADES

Co-founded by entrepreneurs Chad-Julian Goodall and Megan Natasha Ross, our studio has a combined total of 30+ years of expertise and in-depth experience across multiple industries, including marketing, consulting, business, the arts, fashion, literature, advertising and publishing.

A STOEP

Named for the stoep – a liminal space between inner and outer realms – we articulate, activate and alchemise your project's value before it enters the world, ensuring it elicits desire, invites curiosity and drives movement. In short? We write text that moves people, numbers and ultimately, entire industries.

12+ COUNTRIES

Our unique method is derived from the artistic & literary practice of acclaimed writer, Megan Natasha Ross. Our studio is in London. Our clients, however, are industry leaders, pioneering organisations, genre-bending artists and founders who live and operate around the world.

Megan Natasha is endorsed by Arts Council England as a Global Talent in Literature.

ENTER THE THRESHOLD

TRUSTED BY

Batis Books publisher in Edinburgh
KEF London United Kingdom
Vodacom Foundation, Vodacom (Vodafone)
Ceridwin Eyre Atelier Cape Town
Effortless English Lab Amsterdam
Joni Els Filmmaker Istanbul
Hedone Gauteng Africa
Voke Luxury Rugs Durban
The Brave Collective Gauteng Africa
New Contrast Literary Journal
Yudu Interiors
Sidebar Design Agency Global
Black and white Macmillan logo with stylized wavy lines and the word "MACMILLAN" underneath.
Black and white logo with sailboat graphic and the words "JAHAZI PRESS" underneath.
A person sitting on the ground, reaching towards a dog with a frisbee in its mouth, on a dirt path surrounded by trees.
Bold black text that reads "BUA! POETRY" on a white background.
uHlanga by Nick Mulgrew in Scotland
Modjaji Books Pioneering Feminist Press
Faith & Fear Consultancy Johannesburg
Paivapo Publishers Nairobi

SELECTED ENGAGEMENTS

From ongoing narrative support to once-off artefacts

CERIDWIN EYRE ATELIER

Editorial Strategy, Digital Media Language, Product Storytelling & Artist Positioning

“Porcelain with purpose” — Ceridwin Eyre Atelier

Stoep Collective worked with artist and atelier Ceridwin Eyre — “an artist living on the periphery of Persephone” — to refine the narrative around her online presence, bringing together porcelain, poetry, sculpture, ritual object-making, fashion and her studio practice.

Our strategic work moved Ceridwin’s narrative from product-led storytelling toward a fuller expression of Ceridwin as an artist in her own right. We shaped the tone of her digital platforms, clarified the relationship between Ceridwin Eyre and Klei Klei, and developed a way of speaking about her practice that could encapsulate the intimacy of her handmade objects and the broader mythology of her art.

We contextualised Ceridwin’s practice inside a deeper universe, honouring the dance between clay and poetry, object and atmosphere, domestic ritual and artistic life.

Read more about our work with Ceridwin Eyre.

White ceramic plate with green and blue marbled pattern.
A black and white photo of a sunflower in a large ceramic vase, with framed pictures or artwork in the background, on a table with some scattered small items and leaves.
A woman with shoulder-length hair and a patterned necklace is looking at a bowl, possibly containing a pet or object, on a table. In the background, there is a giraffe figurine or stuffed animal and some shelves.

KEF LISTEN LONDON WITH VICTOR RAY

Make you or break you, this eclectic city is proof that when talent meets soul, success awaits

“Experimental, playful and deeply authentic, the British capital has birthed entire musical movements and inspired generations of artists across tastes and genres. Its flair for the extraordinary? Unrivalled!” — Take It Home

Stoep Collective worked with KEF UK on Listen London, an intimate music and storytelling event held at KEF Music Gallery London, and hosted by Victor Ray.

The evening brought audiences into a specially curated playlist, heard through KEF’s high-fidelity sound system, and shaped around the songs, stories and influences behind his work.

Stoep offered a range of editorial support on website copy and narrative positioning to honour this live cultural experience where the heat of the city, its inimitable music, and the sonic spirit of KEF, could all come together.

Read more about this project with KEF Listen London

A man sitting on a sidewalk next to a street-facing building with a signboard advertising an event titled 'Listen London' on September 5, 2024, for an evening with Victor Ray.
Person holding a wine bottle, wearing a black t-shirt with white text promoting an event in London on September 5, 2024, and a white jacket with rolled-up sleeves.
Group of people sitting and socializing in a room with bookshelves and sound equipment in the background, including women with long hair and tattoos, and a person with dreadlocks and glasses wearing colorful clothing.

BATIS BOOKS

Edinburgh publisher named for a small bird found throughout southern Africa

“An armful of good books a year” — Batis Books

Stoep Collective partners with Batis Books, an Edinburgh-based independent publisher linking writing from Scotland and southern Africa, Ireland and the wider Southern Hemisphere.

Batis’ 2026 list is somewhat formidable: Antjie Krog, Athambile Masola, Pravasan Pillay, Cynthia Fan, C. J. Driver and others, with Dayspring, Driver’s memoir of political resistance, edited and introduced by J. M. Coetzee, the winner of the Nobel Prize for Literature in 2003.

Through a range of editorial support and narrative strategy, we have helped launch this new press into the British and Irish publishing landscape.

Read more about our ongoing partnership with Batis Books

Three portraits: an older woman with white hair and glasses, an African American woman in a patterned dress sitting barefoot, and a black-and-white photo of a young man in 1960s attire with a tie, standing outdoors with blurred people in the background.
A floral arrangement with a mix of colorful flowers including pink, purple, white, and black, arranged on a white surface with a quote about Cynthia Fan and Among Willows.
A woman is standing at a table displaying books and paper artworks, with shelves in the background holding ceramic and pottery items, and a tall bamboo vase with a plant on the table.

Nĩĩthũĩ DOCUMENTARY FILM

Editorial Strategy, Digital Media Language, Product Storytelling and Artist Positioning

“A collaborative remembering of the Mau Mau Liberation Movement across generations”
— Joni Els

Nĩ ithũĩ, Ni Sisi, We are is a collaborative remembering of the Mau Mau liberation movement across generations by Istanbul-based documentary filmmaker and Senior Producer for Al Jazeera English, Joni Els.

Els partnered with Stoep Collective to create materials for the 2022 film, with the explicit requirement that it honoured the intergenerational memory and legacy of Kenya’s Mau Mau liberation movement.

Read more about our work with Joni Els

A collage of black-and-white photographs of people protesting, some holding signs, and an older man sitting with arms crossed. There is a mix of images including people walking, speaking, and gesturing. The collage is overlaid with a colorful, stylized map of the world. Handwritten text at the bottom reads, "A COLLABORATIVE REMEMBERING OF THE MAU MAU LIBERATION MOVEMENT ACROSS GENERATIONS."
Artistic collage with a man in a suit and tie, with sunglasses, standing in front of a colorful background, and a woman in traditional African attire raising her hand.
A handwritten note on paper that reads, 'A collaborative remembering of the Mau Mau liberation movement across generations'.