A LITTLE BIT LIKE MAGIC
After years spent threatening to open a studio together, Megan Natasha Ross and Chad-Julian Goodall took the plunge in 2024, soon after moving to London from the Wild Coast in South Africa. Despite working in totally different industries (business, retail and fashion, publishing, journalism and advertising), they’d encountered the same issue across their various clients.
AN UTTER ABSENCE OF CHARM
From the national fashion retailer whose campaigns felt limp and lifeless to the eccentric entrepreneur who couldn’t translate her vision into a material reality, let alone explain it to her marketing team, Megan Natasha and Chad-Julian saw this frustrating communication conundrum occur time and time again.
Leveraging Chad-Julian’s entrepreneurial spirit and business acumen (a history in steel manufacturing and markets) and Megan Natasha’s award-winning literary background, Stoep Collective was born.
THOSE WHO BELIEVE IN MAGIC WILL ALWAYS FIND IT
Founded on the principle of world-building, and the transcendent power of language to birth something new, Megan Natasha and Chad-Julian borrowed a little from Roald Dahl’s The Minpins. Story, naturally. Reversing it a little, they believe:
“And above all, watch with glittering eyes the whole world around you because the greatest secrets are always hidden in the most unlikely places. Those who don't believe in magic will never find it.”
In everything we do, in every word we write, we aim for nothing short of…
MAGIC!
The Abrahamic religions believe the word became man. Incantation has long been an animating principle behind everything from spell work to temple-building. And in 2026, our planet is saturated with text, to the point where words are threatening to abandon all meaning. Work so important — that should inspire wonder and be seen and heard by so many — is being lost.
WITH MEAT, WITH MEANING
We know how to solve this problem, and we do it well. Working with directors, designers, filmmakers, publishers and curators, we build entire worlds around projects, products and people. Alluring worlds, worlds with spark, that accurately capture the depth and integrity of your work. With Stoep, you can be sure of words that command attention, illicit desire and earn trust. From Amsterdam to Hong Kong, Edinburgh to Zanzibar, our clients love our Indian Ocean points of view and the perspective our southern hemisphere origins — mountains, cowries and sea — can offer.
// COMMISSIONS
Our practice operates from the threshold between craft, cultural and commerce.
Learn more about Megan Natasha and our broader methodology, email hello@stoepcollective.com or contact us here
